This item has been designed to Display luxury watches in any home or office. Quality or design were not spared in this affordable watch winder. The winding plates are controlled by fuzzy-logic technology. This allows the watches to be wound clockwise and counter clockwise automatically. In addition, the winding plates also start and stop on regular intervals and can wind one or two watches on each turning plate. This unit is designed to simply turn the unit on and that is all. No guessing or management required. Boasting of all the quality and excellent craftsmanship in the Berlich line, this watch winder is definitely at the top of its class. You would normally expect to pay a premium for such a watch Display, but this model is surprisingly affordable, and the investment will pay for itself many times over in the course of years and years of reliable service support. This 8 watch winder Display is constructed out of hard real wood, giving it both great looks and a finish that is meant to last.